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Betting's Multi-Billion War: Industry Leaders Face Double Threat in Nigeria > 자유게시판

Betting's Multi-Billion War: Industry Leaders Face Double Threat in Ni…

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작성자 Kai 작성일 24-11-24 20:31 조회 3 댓글 0

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Meet CEOs/MDs of companies behind Nigeria's $2 billion Sports wagering market.



sports betting has evolved significantly in Nigeria from standard types like pool staking and Baba Ijebu to a flourishing sports betting market. Historically tied to European football leagues, pool staking was a typical sight at motor parks and kiosks, where enthusiasts would bet just N50-N200 on matches.


Slowly, with increased web gain access to came virtual sports betting, which parallels international trends. The sports betting wagering market is valued at $89.91 billion in 2023 and is forecasted to almost double to $182.02 billion by 2030.


In spite of economic difficulties such as inflation, sports betting Nigeria's sports betting sector has actually flourished, drawing in millions, particularly amongst the youthful market facing high joblessness rates.


Reports indicate that around 60 million Nigerians aged 18-40 actively engage in sports betting wagering, driving an industry that generates an estimated annual earnings of N730 billion. The federal government has actually not gone unnoticed by this growth, which is thinking about regulatory steps like excise responsibilities and VAT boosts to handle the sector.


The National Lottery Act of 2005 established regulatory bodies like the National Lottery Regulatory Commission to make sure fair operations despite obstacles in enforcement. Problems such as inadequate age verification and advertising guideline breaches reveal market regulatory gaps.


Despite these challenges, sports betting wagering companies continue to thrive through effective organization models and aggressive marketing methods, leveraging the creator sports betting influencer industry.


These efforts have added to Nigeria's robust $2 billion gambling sector, sports betting with CEOs playing crucial roles in expanding audience reach and driving industry growth. Here are the CEOs of leading sports betting business who have considerably contributed to Nigeria's $2 billion gaming empire through their substantial audience reach.



Sheriff Olaniyan - CEO Surebet247


Constable Olaniyan is the CEO of Surebet247, a sports betting book business he co-founded with Badmos Olasupo in 2011. His varied profession spans various roles in the gaming and entertainment industry, consisting of working at among the United Kingdom's largest video gaming centres, The Palace Bingo Club, where he worked as the Lead Engineer in a Bingo and Bowling Club.


Olaniyan holds a BSc in Geography from the University of Ilorin and sports betting a Master's in Geographical Information Systems from the University of Glamorgan, Wales. Surebet247, founded in August 2011, has grown into a leading e-commerce business in the sports betting and video gaming sector, operating through online, mobile, and retail channels. The business was incorporated in Nigeria on November 7, 2006, and has actually because expanded its existence, achieving over 5,000 downloads on the Google Play Store.


Sam Sadi - CEO Livescorebet


Sam Sadi has more than 25 years of experience in sports betting brands and sports betting media. In 2019, he became the CEO of LiveScore Group, a totally incorporated ecosystem that integrates pertinent sports betting material, engaging features, and sports betting a first-rate sportsbook.


Given that taking the helm just before the pandemic, Sam has driven significant development for sports betting LiveScore Group. The business's employee headcount has increased by 29%, and annual profits has risen from approximately ₤ 10 million to over ₤ 80 million.


Sam's leadership and tactical vision have actually moved LiveScore Group's success and sports betting assisted shape the market's direction. LiveScoreBet has achieved major user engagement, with over 100,000 downloads on the Google Play Store.


Anthony Werkman - CEO of Betway Group


Anthony Werkman was appointed CEO of Betway in November 2017, having actually previously served as the company's Marketing and Operations Director because 2015. He signed up with Betway in 2013 and has been in the online video gaming industry given that 2000, holding numerous successful roles, consisting of General Manager of an information analytics team and Director of a digital marketing company.


Under management, Betway has continued to grow its market existence and boost its offerings. The business's app has garnered substantial user engagement, sports betting with over 100,000 downloads on the Google Play Store.


Damilare Alabi, Co-Founder, Managing Director NairaBET


Damilare Alabi has actually differentiated herself as a senior executive with a performance history of transforming start-ups into institutionalized businesses. Her knowledge covers the gaming, sports betting property, and credit financing markets, where he has developed himself as a tactical and functional leader.


Damilare has contributed in NairaBET's success for over 14 years. Since June 2019, she has served as Managing Director and has actually supervised the business's growth and sports betting operations in Lagos, Nigeria.


Before this, she was the Chief Operating Officer from 2010 to June 2019, critical in the business's functional methods and market expansion.


She founded DearDammy Women's Initiative (DDWIN), a non-profit company empowering women-owned services. DDWIN supplies frHer academic background includes a Bachelor's degree in Geology/Earth Science from the University of Ibadan, finished in 2005.

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Akin Alabi, sports betting the creator of NairaBET.com, Nigeria's pioneering sports betting bookmaking company, established the business in 2009. While NairaBET was not the first sports betting platform in Nigeria, it was the very first to release a fully practical website, setting a standard in the market.


Femi Babalola- General Manager of 1Xbet Nigeria Limited


Femi Babalola is the Managing Director of 1XBET Nigeria Limited, a franchise of the international sports betting business based in Cyprus. 1XBET, sports betting founded in 2007 by the late Sergey Karshkov, has established itself as one of the biggest bookmakers in Europe and the world. The business runs in more than 50 countries, consisting of Nigeria, where it is completely accredited.


Under Babalola's leadership, 1XBET Nigeria has broadened its footprint in the competitive Nigerian sports betting wagering market, providing a vast array of wagering alternatives and an easy to use platform. The 1XBET app has over 500,000 downloads on the Play Store.


Gossy Ukanwoke - CEO of Betking Nigeria


Gossy Ukanwoke is the CEO of BetKing, Managing Director sports betting of KingMakers, sports betting and Chairman of Vend Capital. In addition to leading these endeavors, Ukanwoke has collaborated with African socio-economic organizations and governments to design developmental policies aimed at empowering youths. In 2015, Ernst & & Young honoured him as the Winner of the Accelerating Category-- World Entrepreneur of the Year.


BetKing, established and released in Nigeria on February 22, 2018, by Byron Petzer and Adekunle Adeniji, runs under the trademark name of Lake Ventures Ltd. This pan-African sports betting wagering and home entertainment business has actually quickly grown its presence in Nigeria, with outlets in significant cities and over 500,000 downloads on the Google Play Store.


In 2020, BetKing entered into a collaboration with the Lagos Employment Trust Fund, sports betting creating over 100,000 tasks, the variety of which is increasing every year. In the exact same year, MultiChoice broadcaster purchased a 20% stake in BetKing, sports betting which was increased to 49% in 2021.


Denise Coates - CEO Bet 365


Denise Coates is a British billionaire businesswoman, the creator, majority investor, and joint Chief Executive of Bet365, an online sports betting business she established in 2000. Bet365.com was released in 2001 as an online wagering site and sports betting has actually since grown into one of the world's largest online gambling companies.


By 2016, Bet365 generated $2 billion in profits and assisted in $45 billion in yearly bets. The business likewise holds a bulk stake in Stoke City Football Club. Bet365 has actually garnered significant user engagement, with over 1 million downloads on the Google Play Store.


Ayo Ojuroye - CEO/Cofounder Bet9ja


Ayo Ojuroye is the CEO and co-founder of Bet9ja, a leading sports betting company in Nigeria, established along with entrepreneur Kunle Soname, who likewise owns Portuguese club CD Feirense and Nigerian club Remo Stars.


Ojuroye is also the Chairman of Mango Asset Management, sports betting an independent Nigerian asset management company that creates financial investment returns and offers special financial investment insights and options to both individual and institutional clients.


Founded in 2012 under KC Gaming Networks, Bet9ja has rapidly grown in appeal, with over 1 million downloads on the Google Play Store. Under Ojuroye's leadership, Bet9ja has actually become a substantial player in the Nigerian sports betting industry.


Fikayo Ogunfuye - Country Director 22bet


Fikayo Ogunfuye is a skilled specialist in the sports betting industry. He has actually been working as the Country Director for 22BET in Nigeria since June 2021. In this role, he has contributed to the company's growth through collaborations, service technique, and brand-new service development.


Fikayo's experience consists of functions such as Chief Operations Officer (West Africa) at 22BET, where he handled item development and customer experience, and sports betting Country Manager at 22BET, concentrating on marketing strategy and budget management. Before 22BET, he led marketing efforts at LuckyBet.NG and held various digital marketing functions at Laclic Services and Betty Bingo.


His profession started at Jumia Group, where he worked in SEO, CRM, and content management. Fikayo likewise worked as a Human Resource Officer at SIFAX Group.


He holds a Bachelor of Technology (B.Tech.) in Management and Accounting from Ladoke Akintola University of Technology and a Master of Science (MS) in Business Administration, Management, and Operations from ESTG University in Cotonou, Benin Republic.


22Bet is an online sports betting platform that uses sports betting wagering, sports betting casino games, and live dealership video games. It was released in 2017 and is owned and run by Marikit Holdings Ltd, a business signed up in Cyprus and a subsidiary of Orakum N.V.. They are also the owners of Betwinner and a chain of casinos worldwide.


Sudeep Ramnani-- CEO Sportybet Group


Sudeep Ramnani is the Founder and CEO of SportyBet, a business he established in 2013.


SportyBet is a worldwide sports betting wagering and real-money video gaming operator understood for providing an omni-channel entertainment experience in controlled emerging markets. Under Ramnani's leadership, sports betting SportyBet has actually ended up being a substantial player in the market, with over 1 million downloads on the Google Play Store.


In addition to his role at SportyBet, Sudeep is an active investor in fintech and mobile payments and a strong supporter for the growing African web community. His financial investments show his dedication to fostering innovation and advancement within the region.


On April 30, 2024, Sudeep Ramnani bought Chowdeck, participating in a seed round valued at $2.5 million.


The company is set to interfere with the sports betting industry.



Sunbet Sporting International Limited has said it is concentrated on changing how millions of Africans engage with sports betting. In a market worth over $1.5 billion annual, with double-digit growth projection in the coming years, according to reports from the African Sports Betting Association and sports betting PwC, the company aims to take advantage of cutting-edge technology and sports betting a dedication to accountable gaming to change the sector.


Backed by the financial power of four popular African billionaires, Sunbet, which will release in the very first quarter of 2025, sports betting intends to be the continent's largest and most innovative sports betting wagering platform.


At a press rundown, sports betting the business's representative, Akin Babatunde, stated that the increase in Internet penetration, mobile use, and the continent's deep passion for sports betting, particularly football, has actually set the stage for Sunbet's enthusiastic entry. He included that the firm's robust sponsorship and professional team will enable it to scale and control the market quickly.



Islamic police raid betting stores in northern Nigeria



Islamic authorities in Nigeria's northern city of Kano have started closing down sports betting wagering stores, which they state are operating unlawfully.


"As you know, sports betting is forbidden in Islam," Mujahid Aminudeen, deputy chief of the Sharia police, sports betting known as the Hisbah, told the BBC.


Complaints from community leaders and parents triggered the crackdown, fretted about the growing variety of sports betting addicts, he stated.


On the very first day of raids, sports betting 30 stores were closed in one residential area alone, and their owners were sent out home with a caution, the Sharia officer stated.


However Mr Aminudeen warned that now that the public knew that the Hisbah was clamping down on sports betting, those flouting the rules would be arrested.


Kano city is the capital of Kano state, which has a majority Muslim population and runs the Islamic legal system - Sharia - alongside secular law.


Bookies and bars tend to be permitted to run in Kano's Christian neighbourhoods, though they too can face action if the Hisbah thinks Muslims are frequenting them.


Nevertheless, the present crackdown is concentrated on Muslim locations of Kano, a sprawling city and sports betting the economic center of northern Nigeria.


sports betting wagering shops can be found all over the city. The majority of have tv screens, sports betting and consumers view the result of worldwide football matches or horse races on which they have actually staked money.


Mr Aminudeen stated such bookies had actually had the ability to run under the radar as they had actually opened under false pretenses.


"They do not have licences to operate as they were permitted to run computer game centres, which they later converted to wagering stores," he said.


The sports betting wagering industry has broadened significantly across West Africa recently. The area is approximately divided between a mainly Muslim north and a primarily Christian south.


Lots of people go to bookies to enjoy the sociability of other gamblers, though mobile apps are also popular for wagering on the result of occasions and teams.


Nigeria's debilitating economic crisis has also indicated individuals want to risk a small amount in the hope of winning big.


But this had resulted in widespread dependency, sports betting and parents were even complaining that kids were leaving of school to gamble, Mr Aminudeen stated.


"These financial problems we are facing in Nigeria is God informing us to change our methods by stopping sins," he stated.


The raids on Tuesday concentrated on Munjibir, considered a resort area in the northeast of the city-- visitors flock there at weekends.


"I am advising those running those wagering stores to either closed down or we'll apprehend them and take them to [a Sharia] court," Mr Aminudeen said.


It is uncertain what punishment they would face - often, such infringements bring a fine.


Sharia was presented in Kano in 2000 - as it remained in 11 other Muslim-majority northern states - and prostitution, gaming and the consumption of alcohol were banned.

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